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01

You are not the customer

We've all fallen victim to our own experience, injecting personal bias when VOC (voice of customer) is needed.

02

The end of vanity metrics

What really matters when measuring success? Simple, anything aligning with business goals. Where does this leave peripheral metrics?

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03

The Continuum of Failure

We did that, it didn't work. We tried it before without success. Sound familiar? Yet you dig into the data and find there is no true record of winning or losing.

04

Surviving The Growth Gap

Growth is exciting. It is also the greatest danger most organizations will face. Manage it well and the business will thrive. Manage it poorly and the business will falter.