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News and Articles

This is your Project Page. It's a great opportunity to help visitors understand the context and background of your latest work. Double click on the text box to start editing your content and make sure to add all the relevant details you want to share.

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You are not the customer

We've all fallen victim to our own experience, injecting personal bias when VOC (voice of customer) is needed.


The end of vanity metrics

What really matters when measuring success? Simple, anything aligning with business goals. Where does this leave peripheral metrics?

Image by Stephen Phillips -


The Continuum of Failure

We did that, it didn't work. We tried it before without success. Sound familiar? Yet you dig into the data and find there is no true record of winning or losing.


Surviving The Growth Gap

Growth is exciting. It is also the greatest danger most organizations will face. Manage it well and the business will thrive. Manage it poorly and the business will falter.

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